A recent market intelligence report that is published by Data Insights Partner on the global Hair Mask Market makes an offering of in-depth analysis of segments and sub-segments in the regional and international Hair Mask Market. The research also emphasizes on the impact of restraints, drivers, and macro indicators on the regional and global Hair Mask Market over the short as well as long period of time. A detailed presentation of forecast, trends, and dollar values of global Hair Mask Market is offered. In accordance with the report, the global Hair Mask Market is projected to expand by healthy CAGR over the period of forecast.
Market Insight, Drivers, Restraints, Opportunity & Trends of the Market:
A deep conditioning treatment aimed at healing damaged hair is called hair mask. Hair masks are rich in lipids and natural oils which is more relative to normal conditioners. A hair mask can be applied on hair from three minutes to overnight. Hair mask should be applied once in a week as a part of the normal hair care regimen. Overutilization of hair masks can lead to dull hair, limp and dry hair. Individuals who use styling kits should use hair mask on a very regular basis.
The positive effects of utilizing hair masks in improving the hair quality is primarily driving the hair masks market. the excessive utilization of hair styling kits like hair straighteners, curlers and blow driers leaves the hair damaged. The rapid increase in pollution and day-to-day stressful life is taking a toll on hair. The vulnerability of hair to the use of harsh shampoos and harmful ultraviolet rays have damaging effects on the hair. Hair marks plays a pivotal role in nourishing dry, damaged and fizzy hair which is primarily driving the hair mask market.
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Now-a-days the importance of physical attractiveness and grooming is gaining importance. the consumers are undertaking corrective measures to improvise their looks and appearances. Overall beauty helps in boosting the confidence levels if the individuals. Grooming has gained essentiality especially in the corporate sector. All these factors are indirectly bolstering the hair mask market.
The rapid development of salons and spa centers and the consumers increasing visits to hair care spaces especially in developing and less-developed regions are empowering the growth of the hair masks market.
Economic growth, rising disposable income and growth of the middle-class population are indirectly propelling the growth of this market.
The leading players of the market are undertaking various selling and marketing techniques like social media marketing and digital marketing which is accelerating the growth of this market. Brand endorsement by celebrities and famous personalities are playing a pivotal role in thriving the hair masks market.
The availability of home remedies and the adoption of such techniques by the consumers such as henna packs, coffee masks and many others are likely to strain the market for hair masks.
The penetration of internet and social media has enabled the consumers in following certain bloggers in YouTube, Facebook and Instagram who shows various do-it-yourself hair masks that are cheap substitutes of the hair masks available in the market. This in turn is threatening the growth of this market.
Certain hair types show allergic reactions like scalp inflammation, itchiness and many more to the use of hair masks which is impeding the growth of the hair masks market.
The tendency of grooming is getting increasingly important among both the gender types. Now-a-days beauty is not just for women but also men. Men are now getting increasingly involved in the treatment of their damaged, frizzy and dry hair which is likely to open up new market options for hair mask market.
Further, consumers are increasingly preferring the use of organic products for hair treatment. The manufacturers are also trying to produce masks of green label and also of natural origin which is likely to provide untapped market opportunities to the hair masks market.
At present, North America dominates the market for hair masks and is expected to continue its dominance in the forecast period owing to booming salons and hair care spaces industries. Consumers located in New York, Ohio, Texas, Florida and California are willing to increase their expenditure on hair care which is another reason behind the robust growth of the regional market. Asia Pacific is estimated to emerge as the fastest growing region in the forecast period. Economic growth, rising disposable income in the hands of the people, consumer awareness with regard to personal care and increasing setting up of local and international salons are some of the factors determining the growth of Asia Pacific. Globally, the hair mask market is projected to grow at a CAGR of 5.1% in the forecast period.
This market intelligence report on the global Hair Mask Market encompasses market segments based on product type, nature, end use and distributional channel application and country.
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By Product Type the global Hair Mask Market has been divided into:
q Steam-Free Mask
q Thermal Steam Mask
By Nature the global Hair Mask Market has been divided into:
By End Use the global Hair Mask Market has been divided into:
By Distributional Channel the global Hair Mask Market has been divided into:
By country/region, the global Hair Mask Market has been divided into:
q North America (the U.S., Canada),
q Latin America (Brazil, Mexico, Argentina and other countries),
q Europe (Germany, France, the U.K., Spain, Italy, Russia, and other countries),
q Asia Pacific (India, Japan, China, Australia and New Zealand and other countries),
q Middle East and Africa (GCC, South Africa, Israel and Other countries).
Profiling of Market Players:
This business intelligence report offers profiling of reputed companies that are operating in the market. Companies such as:
q Aveda Corporation
q Proctor & Gamble
q Kao Corporation
q EVA NYC
q Revlon Inc
q L’Oreal SA
others have been profiled into detail so as to offer a glimpse of the market leaders. Moreover, parameters such as Hair Mask Market related investment & spending and developments by major players of the market are tracked in this global report.
In-depth analysis of the micro and macro indicators, market trends, and forecasts of demand is offered by this business intelligence report. Furthermore, the report offers a vivid picture of the factors that are steering and restraining the growth of this market across all geographical segments. In addition to that, IGR-Growth Matrix analysis is also provided in the report so as to share insight of the investment areas that new or existing market players can take into consideration. Various analytical tools such as DRO analysis, Porter’s five forces analysis has been used in this report to present a clear picture of the market. The study focuses on the present market trends and provides market forecast from the year 2020-2028. Emerging trends that would shape the market demand in the years to come have been highlighted in this report. A competitive analysis in each of the geographical segments gives an insight into market share of the global players.
Few Recent Developments
In August 2019, an eco-ethical brand, weDo Professional was launched by Coty. This range was co-developed by Wella Professionals Haircare in collaboration with hairdressers.
In February 2020, Botanical Repair range based on plant-powered technology was developed by Aveda Corporation. This range consists of a shampoo, a conditioner, a strengthening leave-in treatment and two hair masques.
Proctor & Gamble
In July 2019, Proctor and Gamble launched a hair care segment exclusively for black women. This hair care products are available in Sally Stores across U.S. and online.
Ø This study offers comprehensive yet detailed analysis of the Hair Mask Market, size of the market (US$ Mn), and Compound Annual Growth Rate (CAGR (%)) for the period of forecast: 2020-2028, taking into account 2019 as the base year
Ø It explains upcoming revenue opportunities across various market segments and attractive matrix of investment proposition for the said market
Ø This market intelligence report also offers pivotal insights about various market opportunities, restraints, drivers, competitive market strategies of leading market players, emerging market trends, and regional outlook
Ø Profiling of key market players in the world Hair Mask Market is done by taking into account various parameters such as company strategies, distribution strategies, product portfolio, financial performance, key developments, geographical presence, and company overview
Ø The data of this report would allow management authorities and marketers of companies alike to take informed decision when it comes to launch of Type of models, government initiatives, marketing tactics and expansion, and technical up gradation
Ø The world market for Hair Mask caters to the needs of various stakeholders pertaining to this industry, namely suppliers, manufacturers, investors, and distributors for Hair Mask Market. The research also caters to the rising needs of consulting and research firms, financial analysts, and new market entrants
Ø Research methodologies that have been adopted for the purpose of this study have been clearly elaborated so as to facilitate better understanding of the reports
Ø Reports have been made based on the guidelines as mandated by General Data Protection Regulation
Ø Ample number of examples and case studies have been taken into consideration before coming to a conclusion
Reasons to buy:
v Identify opportunities and plan strategies by having a strong understanding of the investment opportunities in the Hair Mask Market
v Identification of key factors driving investment opportunities in the Hair Mask Market
v Facilitate decision-making based on strong historic and forecast data
v Position yourself to gain the maximum advantage of the industry’s growth potential
v Develop strategies based on the latest regulatory events
v Identify key partners and business development avenues
v Respond to your competitors’ business structure, strategy and prospects
v Identify key strengths and weaknesses of important market participants
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